Identifying Consumption

Identifying Consumption

Subjects and Objects in Consumer Society

Book - 2008
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"Identifying Consumption" illustrates how an individualOCOs buying habits are shaped by the dynamics of the consumer marketplaceOCoand thus how consumption and identity inform each other. Robert Dunn brings together the various theories of spending and develops a mode of analysis concentrating on the individual subjectivity of consumption. By doing so, he addresses how we spend and its relationship with status and lifestyle.

Dunn provides a comprehensive guide to the study of modern consumer behavior before summarizing and critiquing the major theories of consumption. At this juncture, he proposes a method of analysis that focuses on the significance of status and lifestyle in social relations that can help explain how the consumer marketplace is shaped. He concludes by raising issues about different ways of consuming and the relationship between consumption and identity.

Publisher: Philadelphia : Temple University Press, 2008
ISBN: 9781592138692
Branch Call Number: HB801 .D86 2008
Characteristics: 235 p. : ill. ; 22 cm


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