Die Erfassung von Carryover-Effekten im Marketing

Die Erfassung von Carryover-Effekten im Marketing

kritische Analyse ökonometrischer Modelle zur Messung periodenübergreifender Werbewirkungen

Book - 1984 | German
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Publisher: Thun : H. Deutsch, c1984
ISBN: 9783871448447
3871448443
Characteristics: 335 p. : ill. ; 21 cm

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