Political Persuasion in Presidential CampaignsPolitical Persuasion in Presidential Campaigns
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Book, 1987
Current format, Book, 1987, , In-library use only.
Book, 1987
Current format, Book, 1987, , In-library use only. Offered in 0 more formats
This work incorporates the insights of many of America's foremost analyst of political campaigns. Coverage of a presidential campaign is examined by journalists both from print and television. In addition to staff professionals and journalists, academic experts in various aspects of presidential campaign communication analyze how key communicative components affect campaigns.
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