Marketing and the Quality-of-life Interface

Marketing and the Quality-of-life Interface

Book - 1987
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The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice

This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

Publisher: New York : Quorum Books, c1987
ISBN: 9780899301242
Branch Call Number: HF5415 .M29744 1987
Characteristics: xviii, 348 p. : ill. ; 25 cm
Additional Contributors: Samli, A. Coskun


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