Money, Media, and the Grass Roots

Money, Media, and the Grass Roots

State Ballot Issues and the Electoral Process

Book - 1987
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Elections have only recently been studied as public referenda on major policy issues. Money Media and Grass Roots is a major analysis of state ballot questions, and the issues that surround them. It provides information on campaign spending, the effectiveness of different media strategies, and the myths and realities of consequent voter behaviour. The conclusions have enormous implications for the shaping of policy by public vote.
Publisher: Newbury Park, CA : Sage Publications, c1987
ISBN: 9780803927940
0803927940
9780803927957
0803927959
Branch Call Number: JK1967 .Z57 1987
Characteristics: 279 p. ; 23 cm

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