The Strategy and Tactics of Pricing
A Guide to Profitable Decision MakingBook - 1987
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning. Copyright © Libri GmbH. All rights reserved.
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987
Branch Call Number: HF5416.5 .N34 1987
Characteristics: xiii, 351 p. : ill. ; 24 cm