Advertising, Concepts and Strategies

Advertising, Concepts and Strategies

Book - 1986
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Publisher: New York : Random House [Business Division], [1986]
Edition: 2nd ed
ISBN: 9780394361659
0394361652
Branch Call Number: HF5823 .B45 1987
HF5823 .B45 1986
Characteristics: xxiv, 614 p. : ill. (some col.) ; 27 cm
Additional Contributors: Gilson, Christopher C.

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