A complete and comprehensive, guide to putting together and presenting a business plan, featuring a complete sample plan drawn from real life. Takes the reader, step by step, through the components of a plan, with examples from the sample plan integrated throughout. Answers the question ``Why do a plan?'', and provides information on how the plan will be used by bankers, venture capitalists, etc. and how to present the plan to each group. Includes references to, and examples from, plans from the service sector as well as manufacturing. Drawing on Arthur Young's extensive experience in this area, treatment is authoritative and objective without being overly technical.