New Products Management

New Products Management

Book - 1987
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New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.
Publisher: Homewood, Ill. : Irwin, 1987
Edition: 2nd ed
ISBN: 9780256036411
Branch Call Number: HF5415.153 .C72 1987
Characteristics: xxi, 584 p. : ill. ; 24 cm


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