Shopkeepers and the Culture of Mass Marketing, 1890-1939Book - 1996
A decidedly unromantic vision of the Canadian shop keeper in the 1930s paints a portrait of the Petite Bourgeoisie as publicly resistant to modernity while at the same time adapting to it. Monod (history, Wilfrid Laurier) documents how shopkeepers modernized, improved accounting practices, developed relationships with suppliers and began to depend on manufacturers to promote products. This adaptation to survive also had its effect on lower middle class politics (which he describes as generally xenophobic), particularly in terms of trade practice, and adds to the debates regarding the unity of the class as a whole. Canadian card order number C95-933024-0. Paper edition (unseen), $22.95. Annotation c. by Book News, Inc., Portland, Or.
Publisher: Toronto ; Buffalo : University of Toronto Press, c1996
Characteristics: viii, 438 p. ; 24 cm