The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding
Title rated 0 out of 5 stars, based on 0 ratings(0 ratings)
Unknown, 2014
Current format, Unknown, 2014, Unabridged, Available.Unknown, 2014
Current format, Unknown, 2014, Unabridged, Available. Offered in 0 more formatsThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Title availability
About
Contributors
Details
Publication
- [United States] : Harper Collins Publishers : Made available through hoopla, 2014.
Opinion
More from the community
Community lists featuring this title
There are no community lists featuring this title
Community contributions
There are no quotations from this title
There are no quotations from this title
From the community