A Revolutionary Way to Influence and PersuadeUnknown - 2016
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
Publisher: New York : Simon & Schuster, 2016
Edition: First Simon & Schuster hardcover edition
Branch Call Number: BF774 .C56 2016x
Characteristics: xiii, 413 pages : illustrations ; 24 cm