The Franchising Handbook

The Franchising Handbook

How to Choose, Start and Run A Successful Franchise

Paperback - 2016
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Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees. This book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.
Publisher: London : John Murray Learning, 2016
ISBN: 9781473621114
1473621119
Branch Call Number: HF5429.23 .R43 2016x
Characteristics: xviii, 270 pages ; 20 cm

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