Marketing Strategy Case Studies
The Starbucks ExperienceStreaming Video - 2015
Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. This program looks at the role of acquisition, brand-stretching, social media, and new channel development in Starbucks' success and considers criticisms of some of the company's policies.
Publisher: [Place of publication not identified] : TV Choice Productions, 
Copyright Date: ©2015
Characteristics: video file,rda 1 online resource (1 video file (26 min., 55 sec.)) : sound, color