The Marketing

The Marketing

Series 2, The 4 Ps and Beyond

Streaming Video - 2010
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This program discusses the 4 elements of the marketing mix: product, price, promotion, and place, presenting a case study to illustrate each.
Publisher: [Place of publication not identified] : TV Choice Productions, [2010]
Copyright Date: ©2010
Characteristics: video file,rda
1 online resource (1 video file (1 hr., 1 min., 26 sec.)) : sound, color


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