Dark Data & AI Pipelines to Drive Ad Sales & Grow AudiencesDark Data & AI Pipelines to Drive Ad Sales & Grow Audiences

Presented by Paul Barrett - Managing Director, Accenture Applied Intelligence Personalization drives more relevant conversations with advertisers and audiences. The key to personalization is data, algorithms and offers. Algorithms feed off data. The data environment is becoming more competitive and more regulated. AI at scale makes it possible to utilize internal and external data sources that were previously too complicated, too expensive or too big. The Dark Data sources can now be utilized to: " Enhance sales leads to drive better propensity scoring, better targeting and drive better sales interactions " Create a deeper understanding of audiences to create more relevant microsegments for better targeting, messaging and greater engagement. Companies that can master AI at scale can create Real-time Analytical Pipelines turning data science into Ai Enhanced customer interactions. Growing sales, Engagement and other key metrics. This talk will cover how companies are leveraging Dark Data and Ai pipelines to transform analytics into Ai enhanced interactions